Navratri 2026 / 01
Nine nights,new prints.
240 kurta sets and co-ords, printed at our own unit in Surat this month. From ₹1,999.
1,240 styles in store this week. 29 of the best are online.
The Thursday drop, 25 September. Printed this month in Surat.
We are named after the dyer, so we sort by colour the way the dye house does.
Lookbook 04
We shot the Navratri drop in our own city, in the week before the garba grounds open. Lawn for the afternoons, georgette for after dark, and one haldi kurta for every man who said he only wears beige.
Shop the lookbookWhat 40 stores and this website sold most of in September.
Since 2008
We started as a dye and print house on Surat's Ring Road, printing for other labels. In 2008 we opened a counter of our own, selling kurta lengths by the metre. Today every print still comes off our tables in Sachin, and we cut, stitch and ship from the same city.
That is how a kurta set costs ₹2,499 here and more elsewhere: no middlemen between the screen and the shelf.